Work insight

The Bitcoin Layer

I was the Creative Director at The Bitcoin Layer, one of its first employees, shaping the visual identity of a bitcoin and global macro research firm and helping grow it into an iconic brand in the bitcoin space.

I connected with Nik Bhatia in May 2022 to help launch The Bitcoin Layer as a YouTube channel and macro economic research publication.

00 The work

Creative Director for a bitcoin research firm.

I oversaw the visual aesthetic of the firm: running the social media accounts, creating video thumbnails, and building and maintaining the company website. As one of the first employees, I helped grow The Bitcoin Layer into an iconic brand in the bitcoin space.

Website
thebitcoinlayer.com

01 The brand

“The front page of Bitcoin.”

The Bitcoin Layer (TBL) is a bitcoin and global macro research firm delivering timely analysis and in-depth research on bitcoin through a global macro lens, a premium markets research provider positioned as “the front page of Bitcoin.” TBL syndicates its work across Substack, YouTube, X, LinkedIn, and Nostr.

The Bitcoin Layer brand advertisement artwork Brand · The Bitcoin Layer

02 Reports

Data graphics for the research.

Charts and report graphics that translated global-macro analysis into shareable visuals: the kind of imagery that anchors a research note and circulates on its own.

Risk is on macro markets report graphic Report · risk is on
Bitcoin erupts report graphic for The Bitcoin Layer Report · bitcoin erupts
New peaks reached report graphic Report · new peaks
What moves bitcoin poker report creative for The Bitcoin Layer Report · what moves bitcoin

03 Partnership campaigns

Partnership campaigns with leading bitcoin firms.

Co-branded campaigns that paired TBL’s research voice with partners like Unchained: report launches and promotional creative built to travel across social.

Unchained capital report cover designed for The Bitcoin Layer Report · Unchained
Unchained report campaign graphic for The Bitcoin Layer Report · Unchained
The Bitcoin Layer FOMC event announcement graphic Event announcement

04 Marketing campaigns

Marketing built around the core themes.

Concept-driven marketing creative built around TBL’s recurring ideas and tuned for social: time as money, understanding time, and subscription drives.

Time is money marketing graphic Time is money
Understand time marketing graphic Understand time
Subscribe to The Bitcoin Layer marketing graphic Subscribe

05 Research

A system for the research products.

Brand tiles for TBL’s research products and services: liquidity, market updates, chart packs, quant research, Pro, and TBL Thinks. Each held to one consistent visual system across the site.

The Bitcoin Layer Liquidity product tile Liquidity
The Bitcoin Layer Market Updates product tile Market updates
The Bitcoin Layer Chart Packs product tile Chart packs
The Bitcoin Layer Quant Research product tile Quant research
The Bitcoin Layer Pro product tile TBL Pro
The Bitcoin Layer Thinks product tile TBL Thinks

06 YouTube thumbnails

Thumbnails that gave the channel a face.

A consistent thumbnail system for the YouTube channel: bold type, recurring motifs, and a recognizable look that made episodes instantly identifiable in the feed.

Grid of The Bitcoin Layer YouTube video thumbnails YouTube · thumbnails
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