Work insight · Public
Onramp
A public look at the website, application, and marketing system I led as Head of Design. Internal performance and adoption data are intentionally omitted.
00 The work
One design system across product and marketing.
My work at Onramp connects public web experiences, financial product surfaces, and marketing materials through a shared system. This case study focuses on the work that can be shown publicly: shipped interfaces, reusable patterns, and a consistent visual language.
Onramp · website and product01 Website redesign
A clearer public path into a complex financial product.
The public website brings custody, Finance, Trade, and education into one connected experience. The redesign uses a consistent hierarchy and visual system to help people move from a broad product story into the details relevant to them.
Onramp · website system02 Product system
The same visual language continues inside the application.
Product and marketing share the same core design system rather than drifting into separate brands. Dense financial information is organized into clear account surfaces while the typography, color, and component language remain recognizably Onramp.
Onramp Trade · product surface03 Finance
A system that can extend without losing its center.
Onramp Finance adds another public entry point to the broader product family. The design-system work supports that expansion while keeping the custody model and relationship between services legible. Only public information is presented here.
Onramp · custody model04 Marketing system
A repeatable visual system beyond the interface.
The same system spans product and marketing work, giving teams a reusable base for launches, education, and sales conversations. That consistency matters most when the subject is technical and the audience needs clarity before decoration.
Onramp · brand system05 What transfers
Make a high-trust system easier to understand without flattening it.
The transferable lesson is simple: keep the system coherent across every surface, use product evidence instead of generic claims, and make complex financial services legible enough for people to choose their next step with confidence.