The Bitcoin Layer
I acted as the Creative Director at The Bitcoin Layer and oversaw the visual aesthetic of the firm. I managed the social media accounts, created video thumbnails, and built and maintained the company website. I…
Branding
GE Aerospace
I am the Lead Product Designer for GE Aerospace's Commercial Customer Portal. I was on the brand transition team that rebranded GE Aviation to GE Aerospace during the company's recent spin-off. I was a web…
History for iOS
Branding emphasizes the product’s unique selling propositions (USPs), such as innovative features, superior quality, or specific benefits, making it easier for consumers to see its value. Context A strong brand helps consumers remember the product…